- Planning, development, and implementation of global product marketing and communication strategies for Indeed Flex Levels status program, Geofencing, and Same Day Pay program roll outs.
- Collaboration with CRM team to roll out one week churn prevention initiative (60% success rate), new worker onboarding journey, and Grow the Base journey (increasing opt-in in US by 80%).
- Partnered with Indeed product team to author knowledge articles to supporting the in-app self-serve customer service feature resulting in reduction of support tickets by 43%.
- Led online reputation enhancement initiative through multichannel approach resulting in a 83% positive increase in the UK on TrustPilot and a 94% increase in the US on Google.
- Established and led global monthly newsletter with an average CTR of 50%, fostering community ties and reducing customer churn.
- Increased social media followers by 20% through content and regular engagement.
- Consulted with First Presbyterian Church of Austin to guide rebranding (including foundational messaging theme, brand guidelines, logo update, and revamp of marketing assets to coincide with launch.)
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Heather Cox 